​The situation

A renowned Malaysian culinary brand aimed to expand its presence within the country’s Asian full-service restaurant sector while maintaining its commitment to tradition and quality. To achieve this, the company required an independent market assessment to understand economic conditions, industry trends, and consumer behaviour.

 

Additionally, the brand sought to establish a baseline sustainability statement aligned with evolving industry expectations in Environmental, Economic, Social, and Governance (EESG) principles.

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Our role and methodology

Aleevar provided a market and sustainability assessment, we conducted:

 

Secondary Research: Analyzing macro and microeconomic trends, supply and demand dynamics, and competitive positioning.

 

Brand Mapping and Market Analysis: Assessing consumer demand, competitive positioning, and franchise potential.

The study covered key topics such as economic factors shaping the food service industry, the future landscape of Malaysia’s F&B sector, and sustainability commitments in line with global and regional market expectations.

 

Interviews: Gathering insights from  the client on their business and sustainability best practices.

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The deliverable

The research provided the brand with actionable market insights and a structured Sustainability Statement under the EESG principle:

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Economic Performance: Focused on sustainable sourcing, operational efficiency,  job creation, revenue growth, and brand presence.

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Environmental Initiatives: Addressed carbon footprint reduction, waste management, sustainable packaging, and water & energy conservation.

 

Social Responsibility: Covered fair employment, food safety, community engagement, and customer health.

 

Governance Standards: Emphasized compliance, corporate accountability, stakeholder engagement, and anti-corruption measures.

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With these insights, the brand gained a clear roadmap for market expansion and long-term sustainable growth in Malaysia’s evolving F&B landscape.