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Customer Research

Usage, behaviour and attitude research (i.e. industry/market attractiveness, customer decision journey, sentiment analysis, brand choice analysis)

Key Insights
we can provide you with:

01

Who and where are
my customers ?

02

Are the consumer aware and or accept your brand ?

03

How much willingness 
to pay ? 

What is customers' gain or pain when using your business product or services ?

04

05

What is customer experience and satisfaction ?

06

Will customers recommend ?

07

How can your business improve or develop your product or service to meet customer demand 

Benefits

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Understanding customers
profile dimensions 

  • Demographic or Firmographic

  • Geographic or Virtual geography

  • Sociographic 

  • Psychographic 

  • Usage or Behaviour 

     

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Ascertain marketing mix 4Ps entailing awareness, acceptance, willingness to buy or to pay, frequency of buying and sales channel

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Evidence to improve brand health to improve customer 

  • ​Experience and satisfaction

  • Recomendation

     


     

Case Study

"Our reference projects and experience in multiple sectors as a lead consultant and project information management office (PMIO)"

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Retail Pharmacy

Brand Health Assessment (BHA) and Marketing Strategy for a chain of Retail Pharmacy stores

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F&B Dim Sum

Market entry assessment to Malaysia for a Hong Kong high-end Chinese Dim Sum restaurant.

Highlights 

Hyper personalisation,
the next productivity trend in Retail and F&B  

The Retail and F&B is not only a fast-moving but expend large data volume sector.

The Malaysian tripartite economics of affordable housing 

The pervasive problem of unaffordable affordable housing is measured as Price to Income Ratio (PIR).

Urban Farming: A yield of lower food mileage at a higher cost

Could urban farming secure Malaysia, Singapore and Thailand’s future food system as early as 2025?

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